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Keyword: shadow branding

Faking It (9/26/2011)

Scarcity value does not depend on technical competence but scarcity itself.

Keywords: branding, counterfeit, external benefit, free ride, information, market signaling, scarcity, shadow branding

Shadow Branding (6/22/2006)

Store brands gain competitive advantage by free-riding on name brands’ brand recognition and R & D.

Keywords: counterfeiting, house brands, name brands, oligopolistic competition, private labels, product differentiation, shadow branding, store brands, Wal-Mart, Walgreens